Signage and Branding
Branding Your Event Space
Enhance visibility and engagement with signage and branding opportunities in your licensed space at the Raleigh Convention Center. Our team provides expert guidance on specifications, placement, and scheduling to ensure seamless execution and maximum visibility.
Branding your event space with your event brand, products, sponsors and advertisers, or themed décor all require approval from the Raleigh Convention Center and must be within your licensed event space and displayed only during licensed event dates/hours.
Advanced coordination with your Event Manager/Coordinator is required to ensure compliance with facility requirements, review other events in the facility, ingress and egress, and security and safety.
- Event-Specific Themed Décor and Signage such as directional information, agenda, and transportation details, may be placed within licensed space with no fee. Signage and locations must be approved by your Raleigh Convention Center Event Manager/Coordinator.
- Additional Branding on interior and exterior assets are available with fees. Please see below listing. Usage requires Raleigh Convention Center Director approval and coordination with your Event Manager/Coordinator.
The following page includes photos, measurements, and descriptions of available branding locations. All measurements are approximate. Please contact your Event Manager/Coordinator no less than 30 days prior to your event for further details or to schedule a walkthrough for additional measurements.
NOTICE: All measurements shown here are approximate. Please check the measurements on site before ordering materials. Raleigh Convention Center is not responsible for ensuring the fit or quality of event signage and branding materials.
Guidelines:
- Signage and branding may only be placed in your licensed space, during your licensed time. Install and removal must occur within licensed dates and times.
- Artwork and items must be approved by Raleigh Convention Center Event Management. Prohibited items and designs include alcohol, tobacco products, firearms, gambling products and materials, political and policy issues, candidates, campaigns, profanity, obscenity, and hate speech, sexually oriented products and materials, illegal products and materials. Raleigh Convention Center retains the right to request removal of any items deemed inappropriate.
- Interior branding opportunities are available for use by the licensing organization or for resale to advertise event sponsors, pending Event Manager approval. Licensing organizations are responsible for ensuring all event sponsors, exhibitors, vendors, and staff follow all venue rules. Use of additional event or branding space beyond the original license will incur rental use fees.
- Exterior branding opportunities are only available for use by the licensing organization and may not be resold to sponsors nor advertisers. Exterior branding is limited to event name, dates, logos and event theming.
Please review the Raleigh Convention Center Event Planner's Handbook for more detial on Signage, Banners, + Branding, use of Adhesives, Suspended Signage, and detials on Damages.
Building Interior
Interior branding opportunities are available for use by the licensing organization or for resale to advertise event sponsors, pending Event Manager/Coordiantor approval. Licensing organizations are responsible for ensuring all event sponsors, exhibitors, vendors, and staff follow all venue rules. Use of additional event or branding space beyond the original license will incur rental use fees.
Interior assets for additional branding at cost include vitrine glass display cases, North Hallway LED screen, Complex Brew featured drink menu. Asset usage requires Raleigh Convention Center Director approval and coordiantion with your Event Manager/Coordinator.
Main Lobby
Main Lobby Facing Registration
If you are planning to hang a banner off the balcony, you must discuss the details with your Event Manager/Coordinator in advance of your event. Weight and length must be taken into consideration.
Overhead Walkway to Outdoor Patio
Grand Staircase to Ballroom Level
Please contact your Event Manager/Coordinator for measurements of individual stairs.
South Hallway
Columns
The columns in the South Hallway measurements:
Height: 14’ 7”
Width: 3’ 3 ½”
Depth: 6’ 3 ½”
Room 304
Front Window Facing W. Cabarrus St.
Side Windows Facing S. Salisbury St.
Nearest Elevator to Room 304
North Hallway
Columns Leading Toward North Hallway
Column leading into the North Hallway.
Columns Facing S. McDowell St.
Mezzanine Facing North Hallway
35x Large Glass Panels on the North Hallway railing (L): 7‘ W x 29 ½‘ H
8x Extra Small Glass Panels (XS): 18“ W x 29 ½“ H
Mezzanine
View from Above
Cabarrus Street Landing
Cabarrus Street Landing is located between the Main Lobby and the Mezzanine/Exhibit Halls.
View of this Cabarrus Street Landing walkway from the Mezzanine level and Measurements are below.
Upper Landing
Small Glass Panel (S): 42 ½“ W x 29 ½“ H 4x
Large Glass Panel (L): 84“ W x 29 ½“ H
Middle Landing
2x Small Glass Panel (S): 42 ½“ W x 29 ½“ H 6x
Large Glass Panel (L): 84“ W x 29 ½“ H
Lower Landing
2x Small Glass Panel (S): 42½“ W x 29 ½“ H
6x Large Glass Panel (L): 84“ W x 29 ½“ H
Interior View of McDowell St. Entrance
Please contact your Event Manager/Coordinator for measurements of this entrance.
Exhibit Hall Entrances
Accordian doors partially drawn.
View of Cabarrus St. Landing from Exhibit Halls
Facing Raleigh Marriott City Center and Parking Connector Walkway.
200 Level Room Windows overlooking Exhibit Halls
Please see below for measurements of the windows in Rooms 201 - 206.
All windows overlook the Exhibit Hall.
Room 201: Height:10’ 5 ¼” Width: 24’ 10 ¾”
Pane width: 4’10 ¼” (5 panes)
Room 202: Height:10’ 4” Width: 24’ 6”
Pane width: 4’ 9 1/2” (5 panes)
Room 203: Height:10’ 6 ½” Width: 1’ 8 ½”
Pane width: 1’ 8 ½” (3 panes)
Room 205: Height:10’ 6 ½” Width: 1’ 8 ½”
Pane width: 1’ 8 ½” (3 panes)
Room 206: Height:10’ 5 ½”” Width: 25’ 9 ½”
Pane width: 5’ ½” (10 panes)
Room 204:
Photo with blinds drawn (windows overlook the Exhibit Hall).
Room 402
Pre-Function Space
Room 402 Landing:
Pre-Function Landing View from Main Lobby
Room 402 Landing Elevator
Windows in Room 402
Front window facing W. Cabarrus St.
3x side windows facing S. Salisbury St.
Ballrooms
Ballroom Entrances
Escalators and Elevators
Escalator Measurements + Locations
Escalator Measurements
Glass Panels: 68” W x 22” H
Metal base rail: 4” W Heights and number of panels vary by location. Please confirm information with your Event Manager/Coordinator.
Escalator Locations
4x Main Lobby - Ballroom Level
2x Main Lobby - Mezzanine
2x W. Cabarrus Street Landing - Mezzanine
6x Mezzanine - Exhibit Hall (2 in each hall)
Elevators + Locations
Elevator Measurements
Doors 41" wide x 83" Tall
Elevator Locations
Main Lobby - 300 to 400 and 200 Levels:
1x North Hallway - to access Main, Ballroom, Mezzanine Levels
1x South Hallway - to access 402 Landing, Ballroom Levels
Mezzanine/Exhibit Hall - 200 to 100 Levels:
3x Mezzanine Exhibit Hall entrance - to access Exhibit Hall floors
Digital Assets
Interior Monitors
The Raleigh Convention Center has 10 interior digital boards in lobby spaces that rotate through facility information and event signage.
Digital Screen must be within licensed space, per executed licensed agreement, to be used during your event. Requests for other screens not within licensed space must receive Director approval.
Monitor Locations and Dimensions
2x Main Lobby entrance: 85" TV Screens
1x Main Lobby toward the North Hallway: 46" TV Screen
1x Main Lobby toward the South Hallway: 60" TV Screen
1x outside Room 304: 46" TV Screen
2x Mezzanine: 46" TV Screens
2x Ballroom Lobby: 46" TV Screens
All monitors are 1080 x 1920
Physical Assets
Podiums
RCC podium (lectern) may be branded
Dimensions of front panel (face of lecturn): Width 20.5" x Height 11.25"
Full Dimensions: Height 45" x Depth 30" x Width of Front (face and panel) 32"
Floor Clings
Floor cling decals may be created and applied to the floor for event messaging, offering directional signage or event branding.
Raleigh Convention Center recommends the use of 3M materials to adhere graphics to facility surfaces. However, the improper removal of such adhesive materials may result in damage. Show Management will be billed for any costs incurred due to the removal of adhesives from carpets, floors, and any other surfaces.
Building Exterior
Exterior branding opportunities are only available for use by the licensing organization and may not be resold to sponsors nor advertisers. Exterior banding is limited to event name, dates, logos and event theming.
Exterior assets for additional branding at cost include the Shimmer Wall, Sir Walter Raleigh statue, and exterior digital screen. Asset usage requires Raleigh Convention Center Director approval and coordiantion with your Event Manager/Coordinator.
Main Lobby Doors
Branding materials on the main lobby doors must provide visibility through to the other side, cannot cover the entire door or any existing signage.
Three sets of Main Lobby Doors with 4 doors each. 36" W x 84" H
Main Plaza Stone Seating
Main Lobby Windows
Three Windows over Main Lobby doorway measuring 24" W x 44'11.6" H. See below measurements for each window pane.
Interior Assets for Additional Branding
Interior assets for additional branding incurr cost.
Asset usage requires Raleigh Convention Center Director approval and coordiantion with your Event Manager/Coordinator no less than 30 days prior to your event. Applicable fees will be included on your Event Estimate.
Vitrines: Glass Display Cases in Main 300-Level Meeting Rooms
Add items to showcase your event brand, products, or themed décor. Requires Event Manager/Coordinator approval of items. Case must be within licensed space. Install, usage, and removal all must occur within licensed dates/times.
$500 for event duration
LED Screen in North Hallway Main Lobby
Include event graphic in screen rotation or as exclusive static image. Requires RCC Director approval. Screen must be within licensed space. Usage display is only available during licensed dates/times.
$500 per day in rotation, for event graphic
$1,000.00 per day exclusive, for event graphic
Advertising placement is also available for event sponsors, speakers, products, etc. Requires RCC Director and event show management approval.
$1,000.00 per day within rotation, for advertising graphic
$3,0000.00 per day exclusive, for advertising graphic
LED Screen artwork guidelines:
- Size: 1920x1080x60p.
- File Format: .jpg
- Text Size: text on artwork must not be smaller than 50pt
Featured Drinks Menu at Complex Brew Coffee Shop
Featured digital menu screen display with your logo for up to 3 custom named beverages to match your event theme (2 coffees and 1 non-coffee beverage). Includes social media post to announce menu at upcoming event and 10 complimentary coffee tokens to distribute.
Requires RCC Director of Sales and event show management approval.
$1,000 per event duration
Please see Complex Brew webpage for more details and featured drink options list.
Exterior Assets for Additional Branding
Exterior assets for additional branding incurr cost.
Asset usage requires Raleigh Convention Center Director approval and coordiantion with your Event Manager/Coordinator no less than 30 days prior to your event. Applicable fees will be included on your Event Estimate.
Exterior Digital Screen
All licensed events agreeing to public listing will receive complimentary event exposure for one week before the event and during the event. Event exclusivity is not available.
Complimentary graphic will feature the event’s name, dates, and logo. Instead, licensed events may design own custom graphic at a flat fee per slide. Graphic must list the event’s name and dates and be approved by RCC Marketing.
$400.00 per slide for custom graphic
Licensed events can be further promoted pre-event, for a monthly rate. Requests are on a first-come, first-served basis and are subject to availability.
$800 per month for event promotion
Exterior Screen artwork guidelines:
- Size: 1792 x 2432 pixels
- File Format: .jpg
- Required Content: event name, event dates
- Text Size: text on artwork must not be smaller than 50pt
The Shimmer Wall
Art installation from Raleigh-based artist Thomas Sayre, of approximately 80,000 four-inch aluminum panels that together depict an oak tree that shimmers in the breeze. Custom LED lights provide a welcoming event-branded glow on this iconic piece of the Raleigh skyline. Shimmer Wall must be within licensed space, color programming only available during event dates/times.
Rental Usage Fee may apply
$200 fee per color
Sir Walter Raleigh Statue
Dress statue on the RCC Plaza in event-related clothing items and/or accessories. Requires Event Manager/Coordinator approval of items. Statue must be within licensed space. Install, usage, and removal all must occur within licensed dates/times.
Rental Usage Fee may apply.
$200 flat fee
